What is the ‘Our place, Our story’ Project?

The Town of Port Hedland is creating a unifying brand identity for Port Hedland—a 'place brand' that represents what makes our community special. This brand will reflect the values, character, and identity of Port Hedland, helping to attract new residents, visitors, and businesses who share these values.

The place brand will be supported by targeted action plans to drive economic growth, tourism, and liveability improvements.

We are calling this project the ‘Our place, Our story’ project.

Over the next 18 months, the Town, in partnership with For The People, will deliver key milestones, including:

✅ Research & Engagement – gathering insights from residents, businesses, and visitors to ensure the brand truly reflects Port Hedland’s character and opportunities.

✅ Action Plans – developing essential strategies, including:

• Destination Management Plan – to grow tourism and the visitor economy.

• Investment Facilitation Plan – to attract businesses and economic opportunities.

• Resident Attraction & Retention Plan – to encourage long-term community growth.

✅ Place Brand Development – creating a compelling identity that highlights what locals love about Port Hedland and strengthens its reputation.

✅ Digital Presence – developing a modern website to promote Port Hedland as a destination to live, visit, and invest.

This project is community-driven, ensuring the brand and strategy reflect the rich culture, lifestyle, and future vision of Port Hedland.

How Can I Get Involved?

The Our place, Our story project is about celebrating what makes our community unique—and we want your voice to help shape its identity. Residents, businesses, and cultural leaders all have a role to play in informing this project.

✅ Register Your Interest- be the first to hear about project updates and engagement opportunities. Submit your email below to receive updates, invitations to workshops, and chances to provide feedback.

Register your interest here

✅ Community Conversation- meet us at Celebrate Hedland on 2 May 2025 to share your thoughts and ideas in person. Our project partner, For The People, will also be speaking with locals to capture Hedland’s stories.

✅ Join a Workshop- take part in a project workshop on 5 or 6 May 2025. Register your interest above.

✅ Online Feedback- once the draft action plans are ready, we’ll share them here in July 2025, giving you a chance to review, share your thoughts, and submit feedback online.

✅ Community Exhibition- in November 2025, we’ll showcase the place brand concepts and invite community feedback before the final brand is launched.

🔗 Stay Updated

We’re committed to keeping you informed every step of the way, ensuring you have plenty of opportunities to have your say. Your insights will help shape a brand and strategy that reflects Port Hedland’s authentic identity, attracts new opportunities, and strengthens community pride.

✅ Social Media Updates- stay up to date on project milestones and engagement opportunities by following us on Facebook and LinkedIn.

✅ Website Updates- check back on this page for the latest updates and ways to get involved.

✅ Email Updates- register your details above, and we’ll send you project updates and invitations to engagement events as they become available.

Understanding the ‘Our place, Our story’ Project

What is a place brand?

A place brand is more than just a logo or tagline—it’s a unique identity that represents what makes Port Hedland special. It influences how residents, visitors, and businesses perceive and experience the town.

A strong place brand helps:

✅ Reflect the community – capturing the character, values, and aspirations of Port Hedland.
✅ Foster community pride – strengthening local identity and encouraging a sense of belonging.
✅ Attract investment and business – highlighting why Port Hedland is a great place to start or grow a business.
✅ Boost tourism and visitation – showcasing unique attractions, culture, and experiences.

By celebrating our strengths and unique qualities, the place brand ensures Port Hedland is recognised, valued, and positioned for long-term success.

What is a Destination Management Plan?

A Destination Management Plan outlines strategies to enhance Port Hedland as a vibrant tourism destination, ensuring a sustainable and memorable visitor experience. It focuses on improving attractions, events, infrastructure, and services to support visitor economy growth while benefiting the local community.

What is an Investment Facilitation Plan?

An Investment Facilitation Plan helps attract and support businesses and investors by identifying opportunities, streamlining processes, and promoting Port Hedland as a great place to invest. It aims to strengthen the local economy by encouraging sustainable growth and economic diversification.

What is a Resident Attraction & Retention Plan?

A Resident Attraction & Retention Plan focuses on making Port Hedland a more appealing place to live and work. It includes strategies to attract new residents by promoting employment opportunities and the Pilbara lifestyle, while also improving liveability to support long-term community growth.

Together, these plans work alongside the Place Brand to build a stronger, more connected, and thriving Port Hedland for residents, businesses, and visitors alike.