What is the ‘It’s our place’ project all about?   

The project is a multi-phase initiative designed to showcase Port Hedland’s unique identity, enhance its reputation, and drive economic and community growth. Over the next 18 months, the project will follow these key milestones: 

✅ Discovery Phase – research and stakeholder engagement to gather insights from residents, businesses, and visitors, ensuring the project truly reflects Port Hedland’s character and opportunities. 

✅ Place Brand Development – creation of a compelling brand identity that captures what makes Port Hedland special and resonates with key audiences, including residents, tourists, and investors. 

✅ Strategic Plans for Growth – development of essential plans, including: 

  • A Destination Management Plan to boost tourism and visitor experiences. 
  • An Investment Facilitation Plan to attract businesses and economic opportunities. 
  • A Resident Attraction & Retention Plan to encourage long-term community growth. 

✅ Marketing & Digital Presence – launch of a marketing plan and a dedicated website to promote Port Hedland as a top destination to live, visit, and invest. This will transform the current Port Hedland Visitor Centre website. 

This project is a collaborative effort, with community input shaping a brand and strategy that reflects the town’s rich culture, lifestyle, and future vision. 

How can I get involved in the 'It's our place' project?  

Port Hedland is a town rich in history, culture, and opportunity—and we want your voice to help tell its story. The ‘It’s our place’ project aims to celebrate what makes our community special, this project is driven by you—our residents, businesses, and cultural leaders. 

There are many ways to get involved, including: 

✅ Register Your Interest –Want to be the first to hear about project updates and engagement opportunities? Register your interest by submitting your email through the link below. 

🔗 Click here to register your interest!

✅ Community Conversation – Visit us at the Celebrate Hedland event on 2 May 2025 to share your thoughts and ideas in person. Our supporting agency, For the People, will also be out and about, listening to local stories that bring Hedland to life. 

✅ Online Feedback – Once the initial strategy documents are ready, we’ll share them here in July 2025. You’ll have the chance to review, share your thoughts, and submit feedback online. 

✅ Community Exhibition – In November 2025, we’ll unveil the narrative and design for the place brand, giving you the opportunity to provide feedback before the final version is launched. 

✅ Social Media Updates – Stay up to date on project milestones and engagement opportunities by following us on Facebook and LinkedIn. 

We’re committed to keeping you informed every step of the way, ensuring you have plenty of opportunities to have your say. Your insights will help shape a brand and strategy that reflects Port Hedland’s authentic identity, attracts new opportunities, and strengthens community pride. 

🔗 Stay informed! Keep an eye on this page and follow our social media for the latest updates and ways to get involved. 

 

Understanding the 'It's our place' project 

What is a place brand?

A place brand is the unique identity and reputation of a town, city, or region. It shapes how people—both locals and visitors—perceive and experience a place. More than just a logo or tagline, a place brand captures the character, values, and aspirations of a community.

A strong place brand helps:
✅ Boost tourism and visitation – Showcasing unique attractions, culture, and experiences.
✅ Attract investment and business – Highlighting why our town is a great place to start or grow a business.
✅ Foster community pride – Strengthening local identity and encouraging a sense of belonging.

By celebrating our strengths and unique qualities, the place brand ensures Port Hedland is recognised, valued, and positioned for long-term success.

What is a Destination Management Plan?

A Destination Management Plan outlines strategies to enhance Port Hedland as a vibrant tourism destination, ensuring a sustainable and memorable visitor experience. It focuses on improving attractions, events, infrastructure, and services to support tourism growth while benefiting the local community.

What is an Investment Facilitation Plan?

An Investment Facilitation Plan helps attract and support businesses and investors by identifying opportunities, streamlining processes, and promoting Port Hedland as a great place to invest. It aims to strengthen the local economy by encouraging sustainable business growth and development.

What is a Resident Attraction & Retention Plan?

A Resident Attraction & Retention Plan focuses on making Port Hedland a more appealing place to live and work. It includes strategies to attract new residents, improve liveability, and support long-term community growth by addressing housing, lifestyle, employment, and social opportunities.

Together, these plans work alongside the place brand to build a stronger, more connected, and thriving Port Hedland for residents, businesses, and visitors alike.